REALTIME

CLIENT

REALTIME

CHALLENGE

Create a unique identity to help the client stand out in the online shoe retailer space.

APPROACH

I set out to create a unique mark that resembled popular shoes like the Nike Air Jordan 1 and the Adidas forum. I incorporated wings to the mark to signify the nature of the business of shoes transferring from one user to the next. The wings also resemble the greek god Hermes. The mark paired with some modern sans-serif type created a clean overall logo.