CAMP CHETEK

CLIENT

CAMP CHETEK

CHALLENGE

Rebrand a summer camp with an identity that maintains the feeling of a vintage summer camp while creating a mark that will stand out and represent the camp.

APPROACH

I started by sketching out different ways to bring in core parts of the camp as potential marks. I ultimately decided on a campfire mark. To set it apart I came up with a way to incorporate the main initial of the camp into a simple campfire mark. Pairing with a vintage script typeface, strong contrasting colors, and some topographical elements rounded out the identity.